IDC — Webinar Product Launch
Background / Challenge
IDC, a leading global provider of market intelligence, was preparing to launch a new and significant product line. While IDC already had strong relationships with enterprise clients such as Cisco, Microsoft, and Vodafone, the company needed a way to refresh engagement, build thought leadership, and provide a scalable format to connect with both existing and prospective clients. Traditional communication channels weren't delivering the same impact, and IDC wanted a solution that felt authentic and engaging rather than corporate and scripted.
Objectives
- ●Create a new communications format that would resonate with enterprise clients.
- ●Strengthen relationships with existing key accounts while opening opportunities for new business.
- ●Ensure the delivery was natural, authentic, and aligned with IDC's brand voice.
- ●Produce content that could be repurposed across campaigns to extend reach and value.
- ●Raise quality from that of the current webinars.
Approach / Solution
I worked with IDC to design and launch a revamped webinar series. The focus wasn't just on the technical execution but also on helping IDC's consultants and analysts find their authentic voice. I guided them through a process of identifying what they really wanted to say — in their own words — and aligning that with what their audience needed to hear. The collaborative process emphasized authenticity and clarity. By engaging deeply with IDC's analysts and developers, I created an environment where they felt understood and empowered to share insights in a way that was meaningful to clients.
Execution
- ●Designed the webinar format to highlight IDC's expertise and thought leadership.
- ●Created templates to speed up post production.
- ●Provided coaching and facilitation for presenters, focusing on authenticity and clarity.
- ●Collaborated with technical teams and developers to ensure that messaging aligned with both technical accuracy and audience relevance.
- ●Produced high-quality webinars that exceeded expectations in terms of both production value and impact.
Results / Impact
- ●Strengthened client relationships: Existing accounts such as Cisco, Microsoft, and Vodafone responded positively to the new format, deepening engagement.
- ●New business opportunities: The improved quality and impact of the webinars led directly to more business for IDC.
- ●Enhanced reputation: Clients praised the authenticity, production value and turn around time which reflected positively on IDC's overall communication strategy.
"The process that Ed took us on was really about focusing on what it is that we want to say in our own words and what we actually believe so that when we do then present that to the camera it comes across as authentic. They were extremely pleased with the quality and they indicated it was way more than they were expecting and you know it's led to more business and an improvement in the relationship."
"Your speed of delivery makes me dizzy. Thank you so much!"