Bridging the gap between technical brilliance and human engagement

I help organisations solve the communication breakdown that happens when technical complexity, business objectives, and human attention span collide.

The Technarrate™ Framework

Step 1: Define the Problem

Identify the real business problem and align on what needs to be communicated and why.

Step 2: Know Your Audience

Understand who the audience is, what they need, and how they make decisions.

Step 3: Reveal the Story

Extract the technical substance and shape it into language and narrative the audience can absorb.

Step 4: Design and Deliver

Choose the right medium, design the approach, and build or produce the output.

Step 5: Make It Repeatable

Transfer the thinking so your team can maintain quality, consistency, and strategic intent without external dependency.

Services

  • Technarrate Diagnostic — A focused 2–3 hour assessment applying the Technarrate framework to identify communication breakdowns, followed by a written strategic brief with clear recommendations.
  • Technarrate Implementation — Full end-to-end engagement spanning 8–12 weeks: strategic diagnosis, media strategy, creative direction, production and delivery, and handover.
  • Technarrate Enablement — Capability building for internal teams through hands-on knowledge transfer on real projects, enabling self-sufficiency in strategic communication.
  • Strategic Web Development, Powered by AI — Strategy-first websites and web applications built using modern AI-assisted development, grounded in UX principles and Technarrate's strategic framework.

What Clients Say

"What Edd did in terms of challenging us and finding that communication strategy and approach probably actually influenced some of the wider thinking and communication strategy that we took with the rest of the campaign as well."

— Mick Heys, VP of Imaging and Smart Office, IDC Europe

"What's really valuable in terms of your technical understanding with themes and the developers that we were working with was when they feel that they are understood, they talk more and they want to explain more... they really start to participate in the collaborative process."

— Nathan Budd, Consulting Director for IDC in Europe

"Actually having a partner to keep you honest through the entire process and make sure you're really delivering on the objectives that you set out is brilliant."

— Natalie Hall, Marketing Consultant and Fractional CMO

"I highly recommend Edd, brilliant to work with. Fantastic person who is incredibly talented and well versed in understanding his clients needs."

— Bianca Van Eyssen, Field Marketing Manager, Merck Life Science

"A fantastic addition to the onsite team. He works with our sponsors, speakers and delegates to elevate the whole experience."

— Paul Gilbertson, Marketing Director, LSX Leaders

Contact

Email: hello@eddradcliffemedia.org

Phone: +44 7852 110379

LinkedIn: linkedin.com/in/eddradcliffe

Location: London, UK

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