Question 1

Do I need all five steps, or can I just get a video made?

Accepted Answer

If you know exactly what you need and just want someone to produce it, I'm probably not the right fit. There are plenty of talented production companies who do that well. I work best when the brief isn't fully formed yet, when you know something isn't working but aren't sure why. That's where the framework adds real value.

Question 2

What if video isn't the right answer?

Accepted Answer

Then I'll tell you. Step 4 is about choosing the right medium, not defaulting to one. If the problem is better solved by a website, an internal communications strategy or a restructured content approach, that's what I'll recommend. I'd rather solve the right problem than sell the wrong deliverable.

Question 3

How is this different from hiring a marketing agency?

Accepted Answer

Most agencies start with the output: ‘we'll make you a campaign’. I start with the problem: ‘what's actually not working, and why?’ The diagnostic approach means we only build what's needed, and everything we build is designed to serve a specific business outcome. I'm also a single point of strategic contact, not an account manager relaying messages to a creative team.

Question 4

Can you work with our existing teams and agencies?

Accepted Answer

Absolutely. I often work alongside internal marketing teams, creative agencies or technical departments. The Technarrate framework doesn't replace what you've already got. It gives everyone a shared strategic foundation so the work is aligned and consistent.

Question 5

What does a Technarrate engagement cost?

Accepted Answer

It depends on the scope and the problem. A Diagnostic is a short, focused engagement. An Implementation is a longer commitment. I don't work from a rate card. We'll have a conversation about what you need, and I'll propose something that makes sense for the challenge you're facing.

Question 6

What if we only need the Diagnostic?

Accepted Answer

That's perfectly fine. The Diagnostic delivers a strategic brief you can act on independently. Some organisations take that brief and run with it internally. Others decide to continue into Implementation. There's no pressure either way. The Diagnostic is designed to be valuable on its own.

Question 7

I've been told we ‘just need a video’. Is that true?

Accepted Answer

Maybe. But in my experience, when someone says ‘we need a video’, it's usually shorthand for a communication problem nobody's had time to properly diagnose. The video might be the right answer. But the questions that need asking first are: what's the business problem, who's the audience and will a video actually solve it? That's what Step 1 is for.

Things people ask.

If your message isn't landing, let's figure out why.