What I Do
Organisations produce brilliant work – rigorous research, sharp thinking – but somewhere between the expert's brain and the audience's attention, the message falls apart. I fix that gap using a structured, five-step framework called Technarrate™.
The Technarrate™ Framework
Step 1: Define the Problem
Identify the real business problem and align on what needs to be communicated and why.
Step 2: Know Your Audience
Understand who the audience is, what they need and how they make decisions.
Step 3: Tell the Story
Extract technical insight and shape it into human language without dumbing it down.
Step 4: Design and Deliver
Choose the right medium based on what Steps 1–3 revealed. The format follows the strategy.
Step 5: Make It Repeatable
Transfer the thinking so teams can maintain quality and consistency independently.
Services
- Technarrate Diagnostic – A focused 2–3 hour assessment to identify where communication is breaking down, followed by a written strategic brief.
- Technarrate Implementation – Full end-to-end engagement (8–12 weeks): diagnosis, strategy, creative direction, production, delivery and handover.
- Technarrate Enablement – Capability building for internal teams through hands-on knowledge transfer on real projects.
- Strategic Web Development – Strategy-first websites and web applications built with AI-assisted development tools.
About
Edd Radcliffe has spent 15 years making technical complexity comprehensible, starting in architectural visualisation at tp Bennett, evolving through event photography, creative agency work and strategic media production across technology, marine industry, engineering and life sciences.
