The Technarrate™ Framework
Step 1: Define the Problem
Identify the real business problem and align on what needs to be communicated and why.
Step 2: Know Your Audience
Understand who the audience is, what they need, and how they make decisions.
Step 3: Reveal the Story
Extract the technical substance and shape it into language and narrative the audience can absorb.
Step 4: Design and Deliver
Choose the right medium, design the approach, and build or produce the output.
Step 5: Make It Repeatable
Transfer the thinking so your team can maintain quality, consistency, and strategic intent without external dependency.
Services
- Technarrate Diagnostic — A focused 2–3 hour assessment applying the Technarrate framework to identify communication breakdowns, followed by a written strategic brief with clear recommendations.
- Technarrate Implementation — Full end-to-end engagement spanning 8–12 weeks: strategic diagnosis, media strategy, creative direction, production and delivery, and handover.
- Technarrate Enablement — Capability building for internal teams through hands-on knowledge transfer on real projects, enabling self-sufficiency in strategic communication.
- Strategic Web Development, Powered by AI — Strategy-first websites and web applications built using modern AI-assisted development, grounded in UX principles and Technarrate's strategic framework.
What Clients Say
"What Edd did in challenging us and finding that communication strategy influenced the wider thinking we took with the rest of the campaign."
"When developers feel they're understood, they talk more, they explain more — they really start to participate in the collaborative process."
"Having a partner to keep you honest through the entire process and make sure you're really delivering on the objectives — that's brilliant."
Contact
Email: hello@eddradcliffemedia.org
Phone: +44 7852 110379
LinkedIn: linkedin.com/in/eddradcliffe
Location: London, UK
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