Thoughts on…

Articles & insights

Reflections on communications, media strategy, and the evolving landscape of digital storytelling.

Workflow Matters

9 March 2026

Workflow Matters

In media and communications, it's tempting to skip straight to the visible parts — cameras, graphics, edits, the "shiny stuff." But the work that really determines whether a project succeeds happens long before that.

Unlocking Authenticity

9 March 2026

Unlocking Authenticity

I've often worked with analysts who are world-class in their field. They have the data, the insights, the credibility. But when you put them in front of a camera or an audience, something changes.

Communicating the Future of Energy

9 March 2026

Communicating the Future of Energy

When most people hear nuclear power, they think of complexity and caution. For me, that complexity is exactly what sparks my interest.

You've Got 10 Seconds - and a Memory Curve

9 March 2026

You've Got 10 Seconds - and a Memory Curve

I've filmed hundreds of startup pitches across life sciences events, sometimes capturing over 100 presentations in a single day. Each pitch lasted 15 minutes, including Q&A. That rhythm reveals a painful truth: when the slide deck is overloaded or the delivery uncertain, you lose the room.

When Bad Audio Kills Good Ideas

9 March 2026

When Bad Audio Kills Good Ideas

In B2B communication, your people are your product. And when the expert on a Teams call, Zoom meeting, or site-to-site briefing can't be heard clearly, credibility takes a hit.

Edd Radcliffe Media — Strategic Media Consultant

I provide media and communications support for technical startups and SMEs.

What I Do

Organisations produce brilliant work — rigorous research, sharp thinking — but somewhere between the expert's brain and the audience's attention, the message falls apart. I fix that gap using a structured, five-step framework called Technarrate™.

The Technarrate™ Framework

Step 1: Define the Problem

Identify the real business problem and align on what needs to be communicated and why.

Step 2: Know Your Audience

Understand who the audience is, what they need, and how they make decisions.

Step 3: Tell the Story

Extract technical insight and shape it into human language without dumbing it down.

Step 4: Design and Deliver

Choose the right medium based on what Steps 1–3 revealed. The format follows the strategy.

Step 5: Make It Repeatable

Transfer the thinking so teams can maintain quality and consistency independently.

Services

Technarrate Diagnostic — A focused 2–3 hour assessment to identify where communication is breaking down, followed by a written strategic brief.
Technarrate Implementation — Full end-to-end engagement (8–12 weeks): diagnosis, strategy, creative direction, production, delivery, and handover.
Technarrate Enablement — Capability building for internal teams through hands-on knowledge transfer on real projects.
Strategic Web Development — Strategy-first websites and web applications built with AI-assisted development tools.

About

Edd Radcliffe has spent 15 years making technical complexity comprehensible, starting in architectural visualisation at tp Bennett, evolving through event photography, creative agency work, and strategic media production across technology, marine industry, engineering, and life sciences.